The importance of Google My Business for your activity

In today’s digital world, where online presence is paramount to a business’s success, Google My Business (GMB) has emerged as an invaluable tool. You may be wondering, “What makes Google My Business so important for my business?” Let’s delve into this question by exploring some recent data and practical examples that reveal the powerful impact GMB can have on your business.

Visibility and Credibility

Firstly, visibility is key in the digital age – to be seen is to be sold. GMB allows your business to appear in local search results and on Google Maps. This is no small matter, as a whopping 86% of people use Google Maps to look up a business’s location. Just imagine the number of potential customers you could miss if your business isn’t visible on these platforms! But that’s not all – having a GMB profile also enhances your business’s credibility. Businesses with a GMB profile are 94% more likely to be viewed as reputable, underscoring the role of GMB in shaping customer perceptions.

Driving Customer Actions

Your GMB profile doesn’t just help people find your location; it also drives customer actions. On average, businesses receive 59 actions per month from their GMB listing. These actions can range from website visits and calls to requests for directions. Moreover, local businesses have seen a 25% increase in conversion rates from views to actions on Google Maps and Search. This evidence clearly shows how GMB can help transform potential customers into actual customers.

The Power of Reviews

Reviews are another crucial component of GMB. They significantly influence how customers perceive your business, and they play a key role in local search rankings. Google My Business Reviews account for 9.8% of total ranking factors for local search. This means businesses should prioritize collecting and responding to reviews to maximize their visibility in local search results. Moreover, positive reviews have a tangible impact on customers. A survey found that 71% of people were more likely to use a business if it had positive reviews on GMB, demonstrating the platform’s role in shaping purchasing decisions.

Influence on Customer Decisions

GMB is also a significant player in the decision-making process of consumers. A striking 96% of consumers accessed GMB profiles within the past week before making a purchasing decision. Additionally, businesses that use Google Ads with location extensions saw a 7% increase in in-store visits, showing the potential for GMB to drive foot traffic when used in combination with other Google services.

In Conclusion

In a nutshell, Google My Business is an indispensable tool for businesses in the digital age. It helps improve visibility, enhance credibility, drive customer actions, and influence purchasing decisions. It’s a cost-effective solution that offers a high return on investment, making it an excellent choice for businesses of all sizes. No matter what your business type or size is, embracing GMB could be a game-changer for your digital marketing strategy.